RSVP
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22,8 x 26 cm - 160 pages, hardcover, full colour
RSVP explores the state of the art of modern invitation design, showing
how innovative designers create the most alluring and compelling invitation
material. Of the four main sections, ‘Medium’ looks at the
many forms in which invitations appear, from composite parcels and
emails to unusual materials and structures. ‘Message’ looks
at the style and method of the communication itself, from wit and
intrigue to function and formality. ‘Target’ discusses issues
such as personalisation and building interest through teaser campaigns,
and ‘Response’ looks at what people do when they actually
get the invitation, from reply slips, through website registration,
to using the invitation itself as a pass. ‘Lifecycle’ covers
invitations to important moments in life such as birthdays, weddings
and funerals, and there are practical invitation design tips.
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