| ETISOPPO
ISSUE 5 "DREAM":
10 x 10 cm - 48 pages - full colours Etisoppo is a mini-card-book featuring artwork by a number of emerging and established artists from the world of design, animation, illustration and photography. These artists have combined their talents to realise Etisoppo issue 5 (since August 2001), published in Sydney and on sale in Australia and Japan. Australia is called down under. It is the opposite country. Etisoppo aims to showcase new images from this opposite country, acting as a collection-point for some of its other perspectives. If you read Etisoppo from right to left, it says opposite. Words in english are read from left to right. In Japan, all words used to be read from right to left. Etisoppo has the unique theme of each issue. this issue's theme is "Dream". Contributing artists were asked to freely interpret this. Some are commercially and critically successful, but all are very talented. Jun Tagami says : "We want to show what the very vibrant areas of design, illustration and photography are now producing". The format of the work is a special feature of Etisoppo. All works has been printed onto cards 10cm by 10cm in size, and is collated together inside a special case. The loose format allows cards to be removed and combined as desired, creating contrasts and connections between images. The work on the cards is never finite, since any number of combinations is possible. In this way, the work has a high level on interactivity as well as referencing pop art ideas about production, assembly and concumption essential to Etisoppo. This small size is a reference to portability and cultural ideas from Asia. Like a raked Japanese garden landscape, work contained in Etisoppo hopefully encourages reflection on larger issues. And you can take Etisoppo with you anywhere.
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