20TH CENTURY TYPE : 28 x 21,6 cm - 216 pages
20th-Century Type provides a decade-by-decade analysis of the significant issues that have shaped the history of typographic and, latterly, graphic design. The book shows how current typographic trends are part of a continuum of change that can be plotted through the decades. Significant stop-off points include the arrival of mass production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media, the launch of the Macintosh and its ushering in of a new generation of designers enfranchised by digital technology. This revised edition brings the story up to date with new text and images covering type on screen and, in particular, a discussion of the issues facing type designers and users in the new millennium. Combining an assessment of the culture of experimentation in contemporary typographic-led design with a clear presentation of its historical context, the book provides an informed and accessible read for all design students and for designers needing an expert overview of typography.
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